About Lloyds of London From its humble beginnings in Edward Lloyd's coffee shop, Lloyd's of London has over its 300 year history built a world class reputation for insurance excellence. The unique structure of the market combined with underwriting expertise, flexibility, speed and innovation have ensured the market's ability to respond to the various challenges presented over time. Today Lloyd's is authorised to conduct business in over 60 countries across the world, to see how Lloyd’s is currently rated please click here. For more information about Lloyd's of London click here.